5 steps to evaluate your company’s digital marketing strategy
5 steps to evaluate your company’s digital marketing strategy
Whether you realize it or not, if you undertake online marketing as a part of your branding, then you are defiantly using some digital marketing strategies. Measuring your company’s success in reaching your digital marketing goals can be a bit of a challenge, where standards differ between online channels. Nevertheless, it is important to know how to evaluate your company’s digital marketing strategy in order to determine the best way to follow in order to improve your company’s online presence.
What is a Digital marketing strategy
A digital marketing strategy is a plan that aims to reach a targeted audience via online platforms, such as search engines, Facebook, website traffic, etc. it is considered essential to achieve a higher conversion rate and raise profits, because, without a clear map of your marketing distention and the best possible road to invest in, your company’s digital campaigns well lead to failure, wasting unnecessary resources.
After conducting your digital company strategy, you need to make sure that you achieved the intended purpose and how much impact it has on your business. This can relate to your digital performance evaluation, as well as social media auditing:
Examine the company’s digital marketing goals
First of all, you should know what you are trying to achieve with your company’s digital marketing strategy. Because Setting goals is very critical to understand how effective your company’s digital marketing strategy went. Therefore, a good digital marketing campaign is checked via an examination of your marketing goals, that you’ve set for the company when starting to plan.
These digital marketing goals include, but are not limited to:
- The number of social shares your blog posts receives
- The size of your fan/followers’ base on social networking websites
- Mentions of your brand name on social media sites
- The number of positive reviews left about your company on sites like Google Reviews and Yelp
- Inbound website visitors from social online channels
- Total number of conversions resulting from social traffic
Determine if your previously planned goals were achieved or not, then revise them to accommodate new objectives or to account for changes in your company’s product/service offerings.
Profile your targeted audience
Nothing will matter when you are targeting the wrong audience, as you can’t sell dresses to men or try providing an old lady with a cloud hosting service. Because a good digital marketing plan is founded on the right research focused on the customer personas that outline the specific types of people you’d like to reach through your campaigns.
Thus, re-evaluate your company’s target customer profiles and update this information to host new customers.
Digital performance auditing
After examining your company’s goals and targeted audience, it is time to check your company’s digital pulse. In other words, how active are your company’s performance and presence. While there are so many platforms available to reach your audience, the targeted ones may not be reachable on the platform you are using, and this will be very disappointing, standing in the way of the success of your digital campaign. Hence, you need to conduct a social media evaluation for your company.
Check the efficiency of messaging
The digital manner of communication with your audience takes part in evaluating your company’s digital marketing strategy, as your messages should be appealing and meets their expectations. There are many points to consider when examining the types of messages you’re releasing, including:
- The performance of your company’s message type (text-based status updates, blog posts, videos, podcasts, etc.) and their linkage with your audience.
- The efficiency of the words used in your message content with your audience.
- The frequent of sharing your marketing materials amongst users.
If your digital marketing message gets high engagement with your audience, then there will be a high rate of performance with products. Otherwise, you need to rethink your company’s messages as they do not meet your audience’s interests.
Evaluate the company’s Digital Marketing ROI
Finally, all you have to do is evaluate your company’s total ROI (Return on Investments). When calculating your exact return, you will find that the data you’re able to produce is well worth your efforts, even though it may be stressful.
when measuring ROI, you’ll need to track two different variables:
- The amount you’ve invested into your digital marketing campaigns (being sure to account for both financial investments and time expenditures)
- The financial benefit of any conversions you’re tracking.
The best comprehensive solution to evaluate a company’s Digital Marketing strategy
These steps and notes are very involved in your digital marketing strategy testing process, however, this does not mean that there is not an easier official way to get your auditing faster and more accurate. Where the Corporate Digital Identity “CDID” Protocol allows you to evaluate and audit your business’ entire digital presence and performance on the internet with one clear digital score, offering the opportunity for a more comprehensive and efficient evaluation.
Evaluating your company’s digital strategy opens the door for further improvement and expansion of the methods that can be used to promote your brand, it may be a long and tiring process, but it is definitely worth it. Also, don’t forget that there is always a chance to make it better with a CDID.
