How to Test Your Digital Marketing Strategy
6 Ways to Test Your Digital Marketing Strategy
As marketers check out our services, we always pursue to develop our skills to reach the challenging goals that we have pinpointed, which in the end aspire to raise more audience and increase the business’s sales. However, aside from setting gradual objectives, it is important to test the quality of our digital marketing strategy in order to value the efficiency of our work and improve it.
The A/B test
Easy, simple, and basic. Just by offering your audience two main splits to choose from, you will get your answer fast and collect respected statistics that are well customized. You start an A/B test by deciding the main subject you want to explore, whether it was the new interface, you designed, your logo, the conducted writing style. Then you need to select the presented platform, luckily, almost all social media platforms offer the A/B test method to urge your followers to vote. On different occasions, such as e-mail campaigns, the used method is to send two versions of an email to a randomized list of clients, discovering which one cause more sales. Afterward, you can generalize the ranked version of the e-mail to other clients. The same applies to ad copies, text messages, or graphics, where you decide the successful one based on conversion and interaction rates.
Multivariate test
By modifying A/B testing and multiplying it several times over, you will easily create numerous runs, conducting a multivariate test, which is where you try out a number of variations all at once. In other words, there will be no limits to the number of options that you can vary.
There are 2 main methods for performing multivariate tests:
“Full Factorial”: With this technique, all of the possible combinations of variables are designed and tested over equal parts of traffic.
“Fractional Factorial”: Which means only a portion of possible combinations is effectively tested on your traffic, therefore, this method has the disadvantage of being less precise, but requires less traffic.
In conclusion, the benefits of multivariate test lie in eliminating the need to run several sequential A/B tests on the same page with the same goal and running synchronously with a greater number of variations with a lesser amount of time.
Hypothesizes test
We are talking about the “Test and learn marketing”, which is a data-driven approach to constantly improving the performance of your campaigns, website, and brand through a series of ongoing tests. the steps of applying a test and learn test include:
Defining your goal: The main key to success is to have a clear goal that serves your business effectively.
Developing your hypothesis: build a theory that your tests will prove or disprove.
Creating your testing criteria: In order to get valid results from your tests, you need to define strict testing criteria and remove every possible variable that might tilt the outcome. Remember that aiming for achieving 100% of your goal is parallel to 80%, so don’t get depressed.
Testing ideas with the highest potential first: This will not only have the greatest impact on your performance as well as the process of collecting the most valuable data early on, but it also ensures that your test and learn versions achieve a positive ROI as soon as possible.
Running your tests until statistical significance: This ensures your results are reliable enough to apprise decisions while mitigating variables outside of your control.
Turning insights into action: Individual results help you make specific decisions, on the other hand, collecting data from all of your tests help you to make informed predictions and decisions for future campaigns.
self-criticism and analysis
Good communication between employees and management creates space for the exchange of opinions and viewpoints, which provides an opportunity to obtain a considering digital marketing evaluation that reveals both strength and weakness points. This method may open your eyes to issues that you were unaware of or did not even think about how important they are.
Find time
Testing your digital marketing strategies should occupy 20% of your business efforts, so don’t be afraid of trying new ideas and allocating a share of your departments’ resources along with the tasks they are assigned to. Every day new methods and suggestions are coming up from various platforms to help you assess your performance, so it is important not to put off working on it in order to stay up to date. Moreover, take all the time you need to while testing since good work requires patience, results may not appear in the short term rather it could need more time.
Use more than one measurement to Test Your Digital Marketing Strategy
It is important to test the quality of our digital marketing strategy in order to value the efficiency of our work and improve it
While reaching your digital marketing goals is the obvious criterion, some of the results of your Digital Marketing evaluation may surprise you by covering other gaps. Just because you didn’t get an answer to your question doesn’t mean you didn’t answer another question, so stay flexible as there is no such thing as a failed test.
